What is nudging?
Nudge is an approach to changing behaviour in a predictable way that works by shaping ‘choice architecture’. It is also the practice of guiding people's choices on a subconscious level without threatening punishment.
The book entitled Nudge: Improving Decisions About Wealth, Wealth, and Happiness was written by two US professors Richard Thaler and Cass Sunstein.
Why do people like nudge?
- It’s a form of ‘libertarian paternalism’
- It doesn’t take away free choice
- But it can shape people’s behaviour tobring about beneficial outcomes
- It’s supposed to be politically neutral
- It’s cheap
One of the most famous examples comes from Amsterdam in the Netherlands. In 2003, the city's airport had a problem: the men's bathrooms were in need of constant cleaning because men were not aiming for the urinal bowel.
Instead of imposing a fine for such behaviour, airport officials decided to try a different tactic. tiny images of flies were etched into the urinal bowls. With something for men to aim at when they urinated, spillage and cleaning costs were reduced by 80 percent.
Nudging examples can also be seen in Hong Kong. In some school cafeterias in Hong Kong, healthy food such as fruit and yoghurt is placed before junk food in the lunch line. Studies have shown that students will more frequently reach for the healthy food if it's the first thing they see.
Other examples include:
- Hand-washing in Ghana after going to the toilet was improved by 41% by presenting message in terms of disgust
- Towel recycling in hotels was improved by message ‘the person who last stayed in this room reused their towels’
- 'Clean' smells (such as flowers) make people tidier
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Think of more examples that it may help you study more effectively by using the nudging technique in your daily life:
- build a habit of planning your study and never procasinate; make sure you you will work on the checklist as often as you can
- use flash cards to jot your notes so you can refer when you need; make sure you must use your flash cards at least once a day until you fully master the learning notes
- memorise by reading again and again hoping everything will enter your brain until you are confident that you've master the learning materials
- study when your brain is highly active and study at the same time and place; never leave your chair until you achieve your sessional goal/s.
- incoporate feedback mechanism in your studying plan; always ask yourself what you've actually attained from your learning: a qualification or a technique
For more information regarding the nudging concept in Chinese - Nudging 自動化的推力, click and read the article on my blog:
http://hk.myblog.yahoo.com/ecterri/article?mid=73&prev=74&next=68