Practice Paper - Set 6

To: Mr Chan, Chief Executive Officer
From: Mary Wong, Managing Director of Hong Kong Amusement Park
Date: 4 May, 2008
Subject: Service of Hong Kong Amusement Park

Introduction
I am writing in response to your request for a report on the management of the service of Hong Kong Amusement Park . I have also included my suggestions for improvements.

Findings
A questionnaire survey was conducted in April, 2008 to collect guests' opinions on the service of the park. 500 questionnaires were sent out to the respondents, of which 400 were returned. Site visits were paid to 4 theme parks between 20 and 27 of April, 2008 to collect opinions. The major findings are listed below.

Respondents
Nearly two thirds (65%) of the respondents had visited the park twice this year. One fifth (20%) of them had visited the park more than twice this year. The remaining 15% of them had visited the park once this year.

Results
Questionnaires
As for the problems of the service of the park, nearly three quarters (70%) of the respondents reported that the admission fees was expensive. There were no discounts for students. More than a half (55%) of the respondents noticed that there were inadequate washrooms. Two-fifths of them said that there were too many visitors, and there were long queues. Nearly one third (33%) of the respondents said that there was a lack of cartoon characters. A quarter of them said that there were not enough restaurants.

Site Visits
During the site visits of the four theme parks, it was found that the parade was fantastic. Staff was well-trained. However, the area was too small. The price was too high.

Conclusion
It is obvious that the service of the park is inadequate. Thus, suggestions for improvement are needed.

Recommendation
I would like to make the following recommendations for your consideration.

• We should reduce the admission fee and provide discounts for students.
  
• We should increase the washrooms.
• We should make more cartoon characters.
• We should restrict the number of people entering the park because there are always long queues
  
• We should also increase the number of restaurants.
  

I would be grateful if the above recommendations could be considered.

Regards

Raymond
Raymond Chien
Leisure Activities Officer