Utopia is a name for an ideal community or society, taken from the title of a book written in 1516 by Sir Thomas More describing a fictional island in the Atlantic Ocean, possessing a seemingly perfect socio-politico-legal system.
烏托邦(Sir Thomas More所著書名的簡稱,指理想中的最美好社會)
http://www.bookrags.com/notes/uto/QUO.htm
Subject: Utopia
Occasion: Dissatisfied with the current situation, many people are leaving their current societies
Audience: People who are seeking a new home
Purpose: To attract new citizens to your utopia in order to help it survive
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